Case Study

Supplements

How systematic testing and multi-angle strategy scaled supplement ads from $0 to $2300+/day in 30 days

Backstory + Situation

The CEO of this offer owner is a renowned media buyer who helped scale an entire company to over $900M.

Now he was looking for a media buyer for his own supplement products. But there were some conditions.

He didn't just want a media buyer specifically, he wanted the media buyer to have good copywriting skills + Creative strategy skills as well. He was looking for an all rounder.

All-Rounder Requirements

Strategically test various ad angles

Suggest winning angles to the backend team who will create landing pages

Systematically and properly test new ads, without wasting ad dollar, so knowing my way around Facebook Ads Manager was crucial

Scale to $500 a day in the first 60 days.

I was the perfect candidate for him.

Plus, he had 2 products ready to launch, and another product rolling out in about 2 weeks.

High-Profile Client: CEO who scaled company to $900M+ looking for elite all-rounder

Challenge

I had to come up with 2 systems:

Testing System

System to come up with new ad concepts, and effectively test every possible ad angle in all placements (Images, Headlines, Hooks, Body Copy)

Evaluation System

Test every piece carefully and mark it as a winner or a loser.

Action

I started writing ads for products one by one.

First product was a Sea Moss supplement. I wrote ads around these angles:

Sea Moss Supplement - Ad Angles Strategy

High blood sugar

(ads for product aware, solution aware, problem aware)

High blood pressure

(ads for product aware, solution aware, problem aware)

All day energy

(ads for product aware, solution aware, problem aware)

Avoid Mid day slump

(ads for product aware, solution aware, problem aware)

Ads on Discounts

(product aware market only)

Ads on credibility, testimonials, highlighting proof

(standalone ads, plus inserting these proofs in other ads as well)

Get rid of body pain

Ads on our USP

(which was that this product had the highest bioavailability which gives it 233% enhanced nutrient absorption capacity)

Systematic Testing Approach

I gave each ad about $15-20/day in each adset, and tested all these ads in ad sets with 1 audience each. A few audiences I used were:

Past Buyers 1% LAL

Past Buyers 2% LAL

Past Buyers 3% LAL

Past Buyers 4% LAL

Past Buyers 5% LAL

Past Buyers 2-4% LAL

Past Buyers 4-6% LAL

Health & Wellness

Dr Saby

And a few more audiences.

I followed the same procedure for all products.

Result

$70-85

CPS (USD)

Cost Per Sale

$2300+

Daily Spend

Reached in 30 days

CPS: $70-85 USD

Scaled to $2300+/day in 30 days

Exceptional Performance: Exceeded $500/day target by 460% - reached $2300+/day in just 30 days

Target (60 days)

$500/day

Achieved (30 days)

$2300+/day